(Best if you put it on full screen and turn up the volume!)
BRAIN POWER is a 10-minute film and accompanying TED Book from award-winning Director Tiffany Shlain and her team at The Moxie Institute Film Studio + Lab. Based on new research on how to best nurture children’s brains from Harvard University’s Center on the Developing Child and University of Washington’s I-LABS, the film explores the parallels between a child’s brain development and the development of the global brain of Internet, offering insights into the best ways to shape both. Made through a new crowd-sourcing creativity process the Moxie team calls “Cloud Filmmaking,” BRAIN POWER was created by putting into action the very ideas that the film is exploring: the connections between neurons, networks, and people around the world.
*Request this film for free customization for your nonprofit organization’s outreach
The film and TED Book launched at the California Academy of Sciences on November 8, 2012.
The TED Book is available on all digital platforms for $2.99.
*You can also get a paperback copy at our store.
More about the research behind BRAIN POWER:
We’ve known for a long time that interactions during the first five years of life are critical to brain development, but a new machine at the University of Washington’s Institute for Learning and Brain Science (I-LABS), called MEG (a powerful brain imaging machine retrofitted specially for infants), now gives us the ability to see in real-time how connections are triggered and grow through every interaction a young child has. This new technology shows us so clearly how important a child’s environment and interactions are during these early years when the brain is most malleable.
The same can be said about the growth of the Internet. Compared with the human life cycle, the Internet is also in its metaphoric first five years when it is most malleable. Just like every interaction creates new connections in a child’s brain, every email, tweet, search, or post is creating and strengthening connections in our global brain, literally changing the shape of the Internet that we, as billions of people all over the world, are developing together. And just as it’s key for all the different parts of a child’s brain to be connected to set the stage for the most insightful and creative thoughts, it’s key that all the different parts of the world are connected — to lay the foundation for worldwide empathy, innovation and human expression. The film and the book really explore these parallels, and offer insights into how we can best shape both.
How do you make a movie in the cloud?: Cloud Filmmaker Tiffany Shlain talks about making movies in the cloud. She speaks on Bloomberg Television’s “Market Makers.”
“There’s no overload or confusion in Shlain’s marvelous 10-minute movie. You’ll feel exhilarated and pleased after you see the children and parents on the screen, the cool animation (a Shlain trademark) and world-class art (including quick takes of what famous illustrators such as Joel Iskowitz think the brain is), the ideas that flow like a sparkling fountain on a summer day. Take a sip – it will expand some of your good connections.”
“The book and an accompanying short film also released, persuasively argues the need for preschool education, children’s museums and related experiences that nurture the cognitive development of the very young.”
“The cleverly amalgamated clips, nostalgic-but-modern animation, deliberately selected sound score, concepts steeped in scientific expertise and the final touch, a startlingly emotional story or concept that engages the heart, are classic Shlain… Combined with the solid neuroscience in the film, the images add wallop to Shlain’s message…Shlain continues to surprise.”
”Just how far along is the Internet in its development? That’s one of the questions posed in the short film “Brain Power,” the latest production from Tiffany Shlain and the Moxie Institute, the film studio she founded.”
”Both the Web and children are hugely shaped by our actions as adults. This means that, just as with a developing child’s brain, we must pay careful attention to how we are developing our global brain.”
“Fantastic film. Well done. My daughter asked me this morning whether we could watch it again – she had watched it on Thursday afternoon. Her response was “Dad, you have to get off your phone”. Mission accomplished, I think.
-Dirk vom Lehm, Profressor at King’s College London
-Brian Uzzi, Prof. at Kellogg School of Business
-Erica Warp, Co-Founder and CEO Kizoom